Growth
Growth
Technology shapes how fast a company can grow and how much each new dollar of revenue costs to win and keep. I write about the levers that matter here: product velocity, onboarding and conversion, pricing and packaging, retention and expansion. I trace each one to the metric it moves and the revenue it produces. In growth startups the question is usually how to sustain the growth rate. In lower-mid-market PE-backed companies it is usually how to grow efficiently inside the value-creation plan.
Metrics this topic covers
Net revenue retention
Customer acquisition cost payback
Conversion rate
Time to value
Other topics
If this is the outcome you’re working on, see how I work with companies.